Paris Hilton Gives Fans Insider Access - Launches ParisHilton.com a Revolutionary Social Media Destination

Los Angeles, Tuesday (PRWEB) January 19, 2010 -- Media icon and entrepreneur Paris Hilton has launched her latest venture - ParisHilton.com - an innovative online destination that provides Hilton fans worldwide with a back stage pass into the fashionista's life. Using state-of-the-art technology from leading social media platform TypePad, ParisHilton.com will be the ultimate online destination for Paris Hilton - from the shopping mall, to the board room and the red carpet, ParisHilton.com will provide a glimpse into the starlet's life.

ParisHilton.com will feature personal content from Hilton, with regular blogs, photos and exclusive video content along with all of Paris' social media activity - whether Facebook, Twitter, Myspace or others - ParisHilton.com will create a central destination for all Hilton content, synergizing everything into one easy and convenient destination. Through a unique social community section the site will also encourage fans worldwide to connect, interact and share their favorite tips and stories.

Hilton comments on the launch of ParisHilton.com: "I am so thrilled that with this launch I can now directly reach my fans around the world and bring them the most up to the minute news, entertainment and accurate information on everything we are working on at Paris Hilton Entertainment. I'm very passionate about social media and new technology and plan to continually find new ways to innovate and bring my fans the most exciting and fun ways to communicate, share and learn together. I'm so excited to get started!"

Paris Hilton's talent manager Jamie Freed added "This launch marks a significant shift for us to fuel the Paris Hilton brand with cutting edge technology, this is merely the beginning for what we have envisioned will become Paris' online empire."

Phase 1 of ParisHilton.com launches today and immediately enables fans to gain news, photos, video and exclusive blog posts from Hilton. Additional phases of the site will be launched in the coming months, providing additional features including a fan club, e-commerce and mobile applications. ParisHilton.com is powered by TypePad, Six Apart's premier social media platform, social community and hosted blogging service.

Press Contact: Dawn Miller, Miller PR, 323 648 4150

About Paris Hilton Entertainment:

Based in Beverly Hills, California, Paris Hilton Entertainment was established in 2006 to leverage the appeal and talents of Paris Hilton, designer, recording artist, actress, model author and entrepreneur. The company manages all brand licensing, entertainment, and endorsement businesses for Paris Hilton. Specifically, Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing, and promotions for Paris Hilton Entertainment.

About TypePad:

TypePad is Six Apart's premier social media platform and hosted blogging service. Launched in 2003, TypePad hosts the blogs and microblogs of individuals, professionals, businesses and entertainment companies, from published authors to designers, artists and entrepreneurs. Known for its beautiful designs and intuitive, easy-to-use interface, TypePad is preferred by the most influential voices on the social web. Learn more about TypePad at http://www.TypePad.com.

About Six Apart:

Six Apart Ltd. provides award-winning blogging software and services including Movable Type, Vox, TypePad and the TypePad Platform for building open source social applications. The company's media group, Six Apart Media, helps marketers reach, engage, and activate brand advocates across the social web by providing access to millions of influential bloggers and a powerful social media platform. Six Apart Media has a potential reach of 193 million worldwide unique visitors every month according to comScore. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at http://www.sixapart.com/.

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